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Company Profile
Since 1958 Mor Electric Heating has been a stocking distributor of heaters, controls and accessories. With engineering, technical support, custom application designing and international product procurement, we can satisfy all of your electric heating requirements, by advising the most efficient and economical heaters and controls. Our engineering services include designing, specifying and quoting products, heat loss calculations, consultation, laboratory testing, system design and integration, custom product fabrication and specially designed and formed heaters.
History of Mor Electric Heating Mor Electric Heating was established in 1958 by Maury Otterbacher, then a salesman of Chromalox products for the Carmen Adams Co. of Detroit, Michigan. He was a pioneer for introducing residential electric heating into the West Michigan area. The company was incorporated in 1969 and Maury retired in 1986 and the business was purchased by his son-in-law, Alan Kracker who had joined the company in 1978. Al’s wife, Deitz Kracker, joined the company in 1987 when they began running the business as a management/technical team. In 1985 we were introduced to a new form of heat, a ceramic infrared heater produced by Infrared Internationale Ltd. of the United Kingdom and purchased a licensing agreement to manufacture the Salamander heater in the United States and a factory was constructed within the Mor Electric facility in Comstock Park, Michigan. In 1998 our websites were designed and put on the internet by our Marketing Manager, Terry Beasecker. This drastically changed Mor Electric’s place in the market moving us from a Western Michigan company into global sales. We began e-commerce in 2000 which not only increased our national sales but also brought emphasis to our line of consumer products. Mor Electric's reputation of integrity and service has continued over 50 years and we have found our niche as respected authorities for electric heating application and design, controls and accessories. Our staff of 18 provides a diversity of skills and talent who contribute to the company’s successful synergy. We feel that the ability to adapt and change, recognize opportunities, and remain innovative in ideas and actions has kept us alive, thriving. The third
generation of ownership began in 2005 when employees Mark Jackson and Jay
Gardiner purchased the company from Al and Deitz Kracker and a new Management
Team was formed consisting of: |
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